Question: The project we will be working on is the pennies-a-day effect in a discount context. Will this effect works on discounts. A. Build a literature

The project we will be working on is the pennies-a-day effect in a discount context. Will this effect works on discounts.

A. Build a literature review about PAD.

B. Build a literature review about discount framing (framing means changing how we tell the consumer about discount BUT NOT the amount of the discount, like percentage off vs. dollars off vs. daily expense).

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