Question: The purchase patterns for two brands of toothpaste can be expressed as a Markov process with the following transition probabilities: To From Special B MDA

The purchase patterns for two brands of

The purchase patterns for two brands of toothpaste can be expressed as a Markov process with the following transition probabilities: To From Special B MDA Special B 0.90 0.10 MDA 0.04 0.96 (a) Which brand appears to have the most loyal customers? Explain. % switch to the other brand, as ---Select--- V has the most loyal customers because % stay with them and only opposed to ---Select--- Vwhere only % stay with them and % switch. (b) What are the projected market shares for the two brands? Special B = 11 MDA = T2

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