Question: The purpose of this assignment is to develop leaners' ability to discuss and evaluate the concepts and terms of operations management . REQUIREMENT Students should

The purpose of this assignment is to develop leaners' ability to discuss and evaluate the concepts and terms of operations management . REQUIREMENT Students should select an organisation ( which you have access to or from Internet ; and work* through the following questions relating to customer relationship managemnet within the organisation . Students should write a report lusing the headings below as a guide ] discussing the CRM of the organisation , and making recommendations for improvement . 1) Introduction - Background of the company CRM Strategies based on High and Low touch customer's options . 31) Empowerment - Coproduction and Self Sufficiency* Customer Retention strategies 5 ) System and Techonolgy

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