The question below can be answered after reading the article "Being Better vs$.$ Being Different" This article can be located within the Homework #$6$ material folder in Course Documents at Blackboard. Read the article and then answer the following question below.

This article discusses product differentiation within the hotel industry. Based on what the article says, which of the following would be a true statement:

a$.$ horizontal differentiation is a more effective strategy than vertical differentiation when competition intensifies

b$.$ vertical differentiation can allow a company to raise its prices and escape competitive pressure

c$.$ horizontal differentiation can allow a company to raise its prices and escape competitive pressure

d$.$ vertical differentiation is achieved when a company offers a product or service with unique attributes that satisfy a particular customer segment

e$.$ both horizontal differentiation and vertical differentiation give rise to higher prices, but the vertical differentiation strategy is the one associated with the highest prices

f$.$ all of the above

g$.$ answers a$,$ b and c are correct

h$.$ answers b$,$ c and e are correct

i$.$ answers b$,$ c$,$ d and e are correct

j$.$ answers a$,$ b$,$ c and e are correct