The question below would be considered mutually exclusive. T F Which one of the following is your preferred vacation destination? A. Peru B. Dominican Republic C. Paris D. Rome _______ are specified types of concepts that exist at higher levels of abstraction than do everyday concepts. They are also referred to as 'made-up' variables. a. Abstract Concepts b. Constructs c. Intuitive Constructs d. None of the above. A questionnaire could be reliable without being valid. T F Marketers sometimes measure constructs that do not have a true zero point. T F Interval scales are preferable to ordinal scales when the researcher wants to know the magnitude of differences between two brands. _______ is the ability of a measurement instrument to measure what it proposes to measure and is free of both systematic and random error. a. reliability b. validity c. consistency d. nomologicality The two primary formats that can be used in questionnaire design are _______ and_______. a. open-ended, closed-ended b, ordinal, interval c, dichotomous, multivariate d. frequency-based, interval _______ questions allow a respondent to answer in his or her own words. a. self report b. open-ended c. close-ended d. finitive Calculating means is the most common statistical analysis used with nominal scale questions. T F _______ questions give respondents a finite number of responses from which to choose. a. self report b, open-ended c, close-ended d. finitive An advantage of _______ is that response choices may jog a respondent's memory and more accurate response. a. open-ended questions b. close-ended questions