Every business in the market appeals to a target market, from Brady Flowers (privately owned) to the floral franchise such as Grower Direct that has just opened up a new location in your city. Target marketing involves breaking a market into segments and then concentrating marketing efforts on one or a key few segments. It can be the key to a business's success. Think of a recent shopping experience with a business. Post a description of who you perceive their primary target market to be in terms of geographic, demographic, and behavioural factors. Refer to MindTap Module 4 for details. Review the following Sample Discussion include in your posting. to obtain a better sense of the material to Sample Posting for Discussion #2 Business Description: Joe's Meat Market Joe's Meat Market provides meat products and butcher services in Red Deer, Alberta. I stop by there once a week to buy products for my family dinner. Although Joe's is a little bit more expensive, I am pleased to shop there because it provides local products and organic options. The target market is mostly Red Deer but some people travel from as far as 100km away to buy at Joe's, especially for his organic beef. I think the primary target market for Joe is families and young adults (aged 19 to 30) who are concerned about what they eat. They are also concerned about sustainability and the environment and prefer to buy locally produced organic food if possible. Red Deer Alberta and up to 100km surrounding area. Young families with a couple of kids at home; young adults aged 19 to 30. Income is generally above average - $65k per year for individuals. They likely have some university education and they own their own homes. These people care about what they put in their bodies and are concerned about the environment. They do not use pesticides on their lawns and are generally positive about their community they live in. This target market is employed and is busy with their young families. They also require convenient hours and Joe's is open until 6 p.m. every night, later on Fridays.