THE QUESTION IS SIMPLE: WHAT DOES THE INSTRUCTOR WANT? I DON'T UNDERSTAND THE ASSIGNMENT PLEASE HELP.

Module 14: B2B vs B2C Assignment (10%) Overview This assignment will help you distinguish between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches. This assignment is divided into two steps: 1. You will work in your group and prepare a mini-marketing campaign for either a B2B or B2C product or service. 2. Your group will be present the above marketing campaign in a five-minute sales pitch. You will be assessed on your achievement of the following course learning outcomes: Explain the business-to-business purchasing decision process. Describe factors influencing business-to-business purchasing decisions. Differentiate between business to consumer and business-to-business purchasing decisions. Estimated completion time: 2 hours How to Proceed 1. Campaign design Your instructor will assign your group which product or service you will work on. S/he will indicate what market (B2B or B2C) you will have to design the campaign. There will be groups campaigning for the same product/service in both B2B and B2C markets.. Use the 10 differences between B2B and B2C chart to guide your group through the campaign design. Using this chart as a checklist, decide how it can be applied to your campaign. 2. Presentation Your presentation will be evaluated on how well you incorporate and use the information listed in the chart. Be prepared to explain how the chart influenced the development of your campaign. You will prepare a 5-minute sales pitch to present to the class. Use visual aids (PPT or other) in your presentation. Presentations will be held on the date as assigned by your instructor. Be prepared to answer some of the following questions at the end of your presentation: 1. Which two points are the most important in the 10 differences between B2B and B2C chart? Explain. 2. Which two points are the least important in the 10 differences between B2B and B2C chart? Explain. 3. In your own words, explain how is the B2B decision making process different from B2C. 4. What factors strongly influence B2B marketing? 5. Is branding more important in B2C or B2B? Justify your position. 6. What surprised you most about this sales pitch exercise? In what way? 7. What contributions appeared in the presentations that you would never have thought of? 8. What significant themes emerged in the presentations? 9. Do you feel enlightened or confused about B2B marketing as a result of doing this exercise? Explain