the question is that using multiple segmentation variables from multiple segmentation bases, describe three worthwhile (existing or new) consumer segments for your team's chosen brand.

Segment 3 Nickname: Different products for high purchasing power and low purchasing power market Even though in a developed country, there still exists a situation that different people earn different incomes, so, Sony can design different products for different people. Meanwhile, the group of low income is usually dominating the main part of a country, and they still have desire for digital equipment, so there is a very large potential market that Sony can share, and Sony can earn profits by selling more low-price products. For high purchasing power market, Sony can earn prots by setting high pricing for each equipment