The rational goal model emphasizes competing to attain higher levels of productivity and profits. The model itself is diametrically opposed to the human relations model. Specifically, employees today are far less willing to accept a command-and-control style of management. Managers and leaders need to learn how to provide guidance to a workforce that does not necessarily want to be given directives to follow. Secondly, with the emphasis on empowerment and self-managing teams, many of the competencies in the rational goal quadrant are needed by employees even before they become managers.

What is a strategy for attaining higher levels of productivity and motivation and which theories of motivation can be applied and which competencies should be focused on to fulfill the demands of the rational goal quadrant?