The re$-$engineering efforts focused on the business process system. Do you think other processes, such as the human system, or other managerial policies need to be considered in a process redesign?

$2.$ What do you think was the reaction of the brand managers, who may have worked under the old system for many years, when the category management structure was installed?

$3.$ As a consultant, would you have recommended a top$-$down or bottom$-$up approach, or both, to process redesign and organizational change? What are the advantages and disadvantages of each approach?