The report should start with a title page that includes the title of your report and team members. The length of the written section of the report should be no more than 6 double-spaced pages of text (number the pages), with exhibits in an appendix. Address the following issues from a strategic perspective (use the headings below in your report):

• Planned Marketing Program: What was your original marketing plan, and how were you planning on evaluating your results? Include your teams pre-simulation SWOT analysis and Marketing Plan Outline as exhibits that accompany text in this section.
• Performance and Evaluation of Performance: Describe and evaluate your teams actual performance (including marketing and financial results) and how your marketing strategy evolved over time. Highlight key milestones and successes, difficulties that your product(s) faced, and causes for variance in your intended strategy versus outcomes and performance. Be sure to include financial results in an exhibit.
• Situation Analysis for the Future: What is the situation your products face now and will face into the future? Post-simulation SWOT(s) may be helpful. Include SWOT(s) in the appendix and refer to them in the body of the report.
• Future Marketing Strategy Recommendations: What marketing strategy advice would you give to the new team? Recommend a set of strategic actions for the future.
• Reflections on Learning and New Knowledge Insights: What are three important marketing concepts/frameworks your team learned more about through the simulation?