Question: The representativeness heuristic is demonstrated when a consumer: Prefers a product that does not seem extreme Believes a product is good becuase it is superficially
The representativeness heuristic is demonstrated when a consumer:
Prefers a product that does not seem extreme
Believes a product is good becuase it is superficially similar to other products they like
Assumes that a highpriced item is of high quality
Makes a decision basedon the first piece of information they encounter
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