The research process is a well-structured methodology that aids the manager to make an educated business decision. The most important element of this process is the source of data used. The better the data, the better the result. Data must come from a sample that is random and large enough.

•What are the six stages in a research process?

•Which stage is the most difficult to complete? Why?

•Which stage is the most important? Why?

•How important is it to have accurate data?