Question: The retail positioning matrix is an analytical tool that . . . identifies the best location for building or leasing a retail store. identifies the

The retail positioning matrix is an analytical tool that ...
identifies the best location for building or leasing a retail store.
identifies the most likely target market for a retail outlet based upon its size.
identifies the specific customer base served by all stores within a given radius.
positions retail outlets in terms of the breadth of product line and value added.
identifies the elements of the retailing mix.
The retail positioning matrix is an analytical tool that ... identifies

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