The revenue from the luxury or prestige cosmetics market stood at 22.23 billions U.S. dollars worldwide in 2020, and will rise to 33.83 billion dollars by 2025. 

Some people say that luxury brand marketers are often "selling a dream"  What is your opinion about this statement and which attributes of luxury brands must be aligned with the image of the brand? Provide examples to support your discussion.

Answer rating: 100% (QA)

Opinion In my opinion the statement that luxury brand marketers are often selling a dream holds some truth Luxury brands often create and sell a distinct lifestyle or aspiration that goes beyond the t... View the full answer