The Roasting Bean had 34 seats at small tables and 15 bar stools at the counter which
Question:
The Roasting Bean had 34 seats at small tables and 15 bar stools at the counter which was adjacent to the picture windows that looked out onto the street scene below. It was a perfect setting for a coffee house. The building had been a successful bank branch, but when the bank moved, the part of the building which housed the bank remained vacant for two years. John spent nearly $40,000 in renovations to get ready for opening. He had the counters reconditioned, flooring redone, windows trimmed, cabinets and display cases installed, plumbing and electrical systems installed, and a hood system for venting the stand-alone coffee roaster retrofitted into the existing space. The Roasting Bean opened to rave reviews, and John never looked back.
The brunch menu was served from 9 A.M. to 1 P.M. on Sundays. It consisted of assorted omelets, pancakes and French toast, and side items such as bacon and sausage, homemade breads toasted to perfection as well as
As John stepped in to assist his baristas serve the steady stream of customers, he considered expanding his restaurant, eliminating the trouble -some brunch service altogether, or perhaps designating a brunch only seating area in the coffee house so he could manage the flow of business more efficiently.
Brunch Menu for Roasting Bean Coffee House | Price | Volume |
Three egg omelets with variety of vegetable | ||
and cheese fillings | $5.75 | 12 |
Bacon or sausage | $1.45 | 10 |
Fruit plate | $3.25 | 8 |
Home baked breads (not made on premises) | $1.25 | 12 |
Pancakes with maple syrup | $3.75 | 10 |
French toast | $3.75 | 8 |
Assorted baked goods (not all made on premises) | $1.65 | 25 |
Coffee drinks | $1-3.25 | 22 |
Teas | $1.75 | 4 |
Juices | $2.25 | 14 |
- Was John experiencing lost revenue from people staying too long?
- How could John encourage people to leave after completing their meal?
- Is profitability the only measure of success in the coffee house business?
- Can you think of any ways to increase the check average and other revenue?