Question: The S - shaped advertising response function suggests that: advertising effectiveness will not be related to spending. extremely low advertising budgets will be relatively ineffective.
The Sshaped advertising response function suggests that:
advertising effectiveness will not be related to spending.
extremely low advertising budgets will be relatively ineffective.
advertising effectiveness will always be negatively correlated with the spending levels.
initial advertising expenditures will have a major impact on sales.
sales and spending on advertising are not related.
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