The sample plan determines _______________________. (select all that apply)

Group of answer choices

The accuracy of the sample results

The number of people to be included in the research sample

The process used to select the types of people from the research population

The researcher's ability to validate the sample results

All of the above

Flag question: Question 46

Question 461.5 pts

Which of the following is a not a form of exploratory research?

Group of answer choices

Experience surveys

Case analysis

Secondary data analysis

Focus groups

Flag question: Question 47

Question 471.5 pts

Suppose a firm wants to understand how to best allocate its media budget. The firm's marketing manager and researcher agree to conduct a research project to obtain estimated awareness for each media type to address this issue.

Which of the following statements are true based on this information?

Group of answer choices

a. Estimated awareness by media type is part of the research objective

b. How to allocate the media budget is the problem they are trying to solve

c. Estimated awareness by media type is the problem they are trying to solve

d. How to allocate the media budget is part of the research objective

a and b

Flag question: Question 48

Question 481.5 pts

Which of the following statements are true?

Group of answer choices

a. Surveys are qualitative

b. Focus groups are quantitative

c. Interviews are qualitative

a and b

All of the above