The scenario falls under technology strategy consulting services, which is a common type of service offered by leading consulting firms. Accordingly, can you please refer to the website of PwC's strategy consulting division, "Strategy&," and look up list of services under "Technology Strategy" to see which sub-service aligns with the type of demand explained in the above scenario?

Scenario: Imagine you work for the team of marketing and enrollments within a university, and the director has asked you to assess the possibility of adopting Chatbots (e.g., embedding this tool into the homepage) to enhance communication with existing and potential students, which can be an intervention that increases the universitys effectiveness.