Question: The second market that Amazon decided to test AmazonFresh was Los Angeles ( LA ) versus its other final option of New York City (

The second market that Amazon decided to test AmazonFresh was Los Angeles (LA)
versus its other final option of New York City (NYC). LA was fundamentally different,
compared to the original market in Seattle while NYC was much more similar. What is
this an example of in the context of new service/product development?
Platform lifecycle management (PLCM)
Replicating old things
Proving new things
Minimizing risk
The second market that Amazon decided to test AmazonFresh was Los

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