Question: The second stage in the consumer purchase decision process involves gathering facts about possible choices, and may include internal and external sources. What is this

The second stage in the consumer purchase decision process involves gathering facts about possible choices, and may include internal and external sources. What is this stage called?
Multiple Choice
information search
alternative evaluation
purchase decision
problem recognition
postpurchase behavior

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!