Today, some of the most successful companies are using a hybrid channel system to increase/effectiveness in reaching
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Question:
Today, some of the most successful companies are using a hybrid channel system to increase/effectiveness in reaching the consumer.
- Explain the concepts of hybrid and multi-channel systems of distribution based on your reading
- Find an additional example (beyond those given in our text) of a firm using the multichannel system.
- Make the case for how this system is delivering value to the consumer.
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