The SEGMENTS$/$SUMMARY tab provides an overview for all market segments with information on DEMOGRAPHICS, PURCHASE FREQUENCY, SALES DATA and AWARENESS.

Take a quick look at all the market segments by clicking on the SEGMENTS$/$SUMMARY tab. As you analyze the opportunity for each segment, pay particular attention to the DEMOGRAPHICS for each segment. As you do so$,$ note the SEGMENT SIZE of each market and its GROWTH RATE. From looking at the information provided about each segment, which segment represents the greatest portion of the entire market at close to $36\%?$

Urban Commuters

School Children

Market Surv

Urban Commuters

School

Summary of initial marke target segm

Outdoor Enthusiasts

Luxury Trendfollower

University Students