The Simulations

${?}^{******}$ Notice the top right comer of each simulation provides instructions, overview, and an audio recording feature. In other words, you can choose to read or listen to the text as you work through each sim. ${?}^{********}$

Chapter $8$: Attitudes & Persuasion. A cell phone company needs your help to explore consumer attitudes in an effort to determine why consumers are switching to the competitor service.

Chapter $9$: Decision Making. A soft drink manufacturer wants to expand into the coconut water category and needs your help with a plan for market entry.

Chapter $10$: Buying, Using, and Disposing. A grocery store chain has been growing its revenue due to new store openings but, in order to achieve more sustainable revenue growth, they need your help with a plan for increasing sales at existing stores.

The ADT Report

$***$Each answer should be $3-5$ sentences and incorporate multiple course terms and concepts. ${?}^{*******}$

Describe how the science of attitude formation and the principles of persuasion apply to your chapter $8$ mini$-$sim.

Describe how you were able to influence steps in the Consumer Dectsion Process in your chapter $9$ mini$-$sim.

Describe how the science of retail atmospherics can influence consumer behavior in a grocery store.