The skills required to communicate [ROI Impact Study] results effectively are almost as delicate and sophisticated as
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"The skills required to communicate [ROI Impact Study] results effectively are almost as delicate and sophisticated as those needed to obtain results." Is this an exaggeration? Why or why not?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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