Question: The sleeper effect: Question 1 options: 1 ) is a communication phenomenon. 2 ) is typically more prevalent for low - involvement purchases. 3 )
The sleeper effect:
Question options:
is a communication phenomenon.
is typically more prevalent for lowinvolvement purchases.
changes consumer attitudes such that noncredible sources produce attitude change similar to credible sources over time.
is a communication phenomenon, is typically more prevalent for lowinvolvement purchases and changes consumer attitudes such that noncredible sources produce attitude change similar to credible sources over time.
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