The Smith family has a very successful family tea shop that also provides wireless Internet access and
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Question:
The Smith family has a very successful family tea shop that also provides wireless Internet access and live entertainment. They believe that there is a great deal of growth opportunity in such tea shops and eventually expand to do franchise.
- Describe Smith's target market.
- Should Smith's use a undifferentiated approach or a market segment approach to selecting a target market? Explain your reasoning.
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