The social consumer decision journey framework recognizes that

Multiple Choice

consumers make purchase decisions regarding low$-$involvement products based on their social status and purchasing power.

consumers follow a linear sequence of awareness, interest, evaluation, and trial before ultimately adopting a product.

consumers are always active participants in a communication process and they gather information through active learning.

promotional campaigns should be designed to motivate consumers to take immediate action.

consumers connect with large numbers of brands through digital channels that are often beyond marketers' control.