The sometimes short product life cycles demanded a steady new product development programme in which products were

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The sometimes short product life cycles demanded a steady new product development programme in which products were brought to market within a much shorter time frame and within a given cost base.! !

A process of market segmentation and customer segmentation, led to the refocus on DUPLO for the younger market, LEGO as the core brand and Lego FRIENDS, opening the

brand to the young female market. !

Posted Date: May 20, 2024 04:04 AM

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The sometimes short product life cycles demanded a steady new product development programme in which products were

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