The Southern Cross Tourist Company Limited (SCTCL) operates in the hospitality sector under a corporate governance (CG) that is a board of directors, and is responsible for the management of two resorts specifically the Preskil Island Resort, a 4-star family resort at Pointe Jérome, Mahehourg and Solana Beach situated at Belle Mare and a management contract for the operations of Astroea Beach, a boutique hotel found in Pointe-d’Esny and another at Union Ducray, Rivière des Anguilles known as Andréa Lodges.

As in all corporate governance, the Group Corporate Governance Committee has the responsibilities under its non-Executive Chairman of the Board and the Executive Director, to direct all the main functions of the business under a Code of Ethics and Board Charter. Its constitution conforms to the Mauritius Companies Act 2001 and is listed at the Stock Exchange of Mauritius.

The Stakeholder Theory states the collectiveness of a group of individuals to achieve the goals of the organisation (Al Mamum et al., 2013). For any hospitality company to be economically competitive, it is vital for all the stakeholders to bind together for a well coordinated and profitable environment (Mangunyi, 2011). The SCTCL aims high in its endeavour to continued success in the tourism sector

(c) Use a relevant framework for example Porter’s Value Chain (1985) or the 5Ms, to analyse the Southern Cross Hotels

(d) For each of FOUR different strategies identified within Ansoff’s Growth Model (1957), discuss how the Southern Cross Hotels might be able to gain a competitive advantage by pursuing each of the four strategic options.

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c Use a relevant framework for example Porter s Value Chain 1985 or the 5 Ms to analyse the Southern Cross Hot els ANS WER The 5 Ms is a framework that analyses the internal and external environment o... View the full answer