The Strate ic Marketing Process

This activity is important because as a marketing manager, you must allocate resources to reach your target market. During the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. In this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur.

The goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.

Identify the marketing actions by the phase of the strategic marketing process they represent. Move each label to the correct drop zone box. The notes button next to a label provides more information.

Labels

Drop Zones

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Planning phase

Step $1$

Situation $($SWOT$)$ analysls

Step $2$

Market$-$product focus and goal setthg

Step $3$

Marketing program