Question: The strategic reason for forward vertical integration is to: bypass distributors and dealers and sell direct to consumers at the company's website build a core
The strategic reason for forward vertical integration is to:
bypass distributors and dealers and sell direct to consumers at the company's website
build a core competence in mass merchandising
achieve the same scale economies as wholesale distributors andor retail dealers
control price at the retail level.
gain better access to end users and better market visibility.
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