Question: The Strategy - Structure - Performance (SSP)paradigm was first proposed by Chandler in 1962. It essentially states that changes in strategy requires structural changes and

The "Strategy - Structure - Performance" (SSP)paradigm was first proposed by Chandler in 1962. It essentially states that changes in strategy requires structural changes and thus lead to better firm performance. What is your opinion on SSP? Do you think it still holds in today's marketplace?

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