The streaming content landscape continues to evolve, with several additional new entrants poised to soon enter the market. Most prominent among these potential newcomers are NBC Universal's Peacock, and AT&T/WarnerMedia's HBO Max. Choose one of these two services and devise at least four creative strategies that the company offering the service can employ to differentiate its streaming service from that of Hulu. Each strategy should be original and innovative - do not be afraid to think outside the box." Include in your response brief explanations of how each strategy can help the firm gain a competitive advantage in the market. (20 points)