The streaming content landscape continues to evolve, with several new entrants entering the market earlier this year. Prominent among these newcomers are Peacock and Quibi. Choose one of these two services and devise four creative strategies that the company offering your chosen service can employ to differentiate its streaming service from that of HBO Max. Each strategy should be original and innovative, meaning that you may not simply propose copying features that others have already devised (e.g. do not merely suggest NBCUniversal should organize Peacocks content into distinct brand-based categories or Quibi should allow subscribers to create multiple user profiles). Include in your response brief explanations of how each strategy can help the firm capitalize on particular market opportunities in order to gain a competitive advantage in the market