The Subject is Information Systems for Managers

1. A successful Strategic Information Systems Planning exercise must complete these three steps :

A. Raise capital, hire labor, create brand

B. Create value, appropriate value, defend value appropriation

C. Conduct assessment, create vision, establish guidelines

D. Virtualize the customer experience, track customer loyalty, reduce friction to purchase

2. Select all examples of Added Value:

A. A bakery with talented icing artist that creates cake drawings

B. A K-POP group that creates their own concert chorography

C. A pizza place that discounts their slices to increase volume

D. A game developer that creates a unique feature for a multi-player game

E. A social media company that copies a video feature from another company

3. (Choose all that apply to the following statement) Value is:

A. An objective thing

B. always reflected in price

C. always captured by the firm

D. is necessary to create for a firm to compete