The success of CeBIT in Hannover has prompted Deutsche Messe AG to market the CeBIT concept outside
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The success of CeBIT in Hannover has prompted Deutsche Messe AG to market the CeBIT concept outside Germany using the slogan “CeBIT Worldwide Events.” Using cebit.de, suggest a rationale for this.
Book: International marketing By Michael R Czinkota, 8th edition, Chapter 12.
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Intermediate Accounting
ISBN: 978-0324300987
10th Edition
Authors: Loren A Nikolai, D. Bazley and Jefferson P. Jones
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