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Domestic tourism is one of the most neglected and under-researched categories in tourism analysis. This paper reports on a consumer behaviour study by Travel Alberta, which used cluster analysis to segment domestic tourists based on their decision-making behaviour. Discriminant analysis showed that a five-cluster solution correctly classified 93.1 per cent of respondents into the right cluster, and that a statistically significant difference existed between the clusters. The key characteristics making them uniquely different as a group are discussed. The paper then shows how segmentation research can be used to develop a successful promotional campaign by describing the 'Travel Alberta Made To Order' campaign launched as a result of this behavioural study.

additional questions

Question 11

What does BM mean in relation to blood sugar monitoring? 19

Question 12

What is the role of urine examination in diabetic control?

Question 13

Diabetes and diet: could the authors of my favourite medical text please

advise whether or not it is acceptable to have controlled quantities of

refined sugar, providing the total calorie intake is kept under control?

Question 14

Do non-obese patients with impaired fasting glucose, i.e. a glucose level

of 6.1-6.9 mmol/L, need drug treatment with biguanides if lifestyle

modifications fail to normalize?

Question 15

Do non-obese patients with impaired glucose tolerance (but not fulfilling

the criteria for diabetes mellitus) need drug treatment with biguanides if

lifestyle modifications fail to normalize their post-prandial blood glucose

measurements?

Question 16

It is the Muslim month of fasting currently. I would be grateful if you

could advise on how to adjust the insulin regimen of a type 1 diabetic

patient, for example a 21-year-old girl who is on subcutaneous Actrapid

(short-acting soluble insulin) 22 units t.d.s.

Question 17

I would like to know more about the use of the glitazone group in type 2

diabetes: its action, side-effects, precautions taken on using them.

Question 18

In a patient receiving oral antidiabetics, should the drug be administered

just after taking the blood sample for fasting blood glucose level (and

before a meal), or just prior to the sample being taken?

Question 19

What oral antidiabetics are safe in pregnancy?

Question 20

Is it necessary to put all type 2 diabetics on aspirin?