The table 1 below indicates the multiple regression analysis on marketing factors of sachet facial skincare products in Thailand toward customer satisfaction. Table 1: Relationship between Marketing Mix's 4Ps and Customer Satisfaction Unstandardized Coefficients Standardized Coefficients t Sig. (p-value) Model B Beta (Constant) 0.083 4.955 0.000 Product 0.304 0.058 5.267 0.001 Price 0.198 0.054 1.561 0.090 Place 0.214 0.052 4.083 0.079 Promotion 0.090 0.040 2.242 0.035 Dependent Variable: customer satisfaction; Significant level at p