The table below contains data extracted from a large study done in the category of "Detergent Powders". Both Brand A, and Brand B are managed by you. You are in the process of planning strategies for both the brands for the next year. Your management expects good sales growth from your brands. Fortunately, you have both and time, and budgets to conduct further market research for additional information, if you need any.

The table given below, contains data pertaining to performance of the two brands obtained from relevant target respondents.

All Numbers are % calculated on the base of total Sample size - 3000 HH
	Brand A	Brand B
% Aware of the brand	82	55
% Ever Tried the brand	80	37
% Repeat Purchased the brand	55	34
% Currently Using brand	49	30

a) Basis the above data, what would be two market research questions that you would require answered, which would help in your developing plans for Brand A in the coming year?

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b) Basis the above data, what would be two market research questions that you would require answered, which would help in your developing plans for Brand B in the coming year?

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- You can make assumptions, if and when needed, but state them clearly.