Question: The table below provides data for the following question: Primetime Broadcast Adults 1 8 - 4 9 Viewers ( Universe = 1 2 6 ,

The table below provides data for the following question:
Primetime Broadcast Adults 18-49 Viewers
(Universe =126,960,000 viewers)
Program 18-49 Viewers Rating
Grease: Live 5,484,000
The X-Files 4,081,000
American Idol 3,180,000
Lucifer
Hells Kitchen
3,078,000
1,718,000
You are an ad sales representative for FOX. You have pitched the following TV schedule
to your client, Red Bull, for the spring season:
Grease: Live 5 spots
Lucifer 3 spots
The X-Files 4 spots
Hells Kitchen 10 spots
What are the ratings for each show listed in the table? What are the total GRPs for the
proposed schedule?

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