The task is based on a simulation game. The main objective of the simulation is to allow students to experience the challenges of building and managing a Small Business in a given market under certain circumstances.

In this simulation, students play the role of a Small Business Manager which is considering how to grow a Small Business in a very competitive sector: the food & restaurants sector. In concrete, the student will play the role of the manager of a restaurant which is offering fast food to its customers.

The restaurant is not a franchise of a company and it is fully owned by the Small Business Manager. Thus, the student is expected to work in the following points:

1) Can you explain the main elements that you should contemplate to grow and sustain a new small business into that sector? You must set up and explain:

• The purpose of the company and the main threats that will be faced by the company in the mid and long term.

• A description of your potential customers and their main needs.

• Main trends impacting into your market and thus, into your business.

• Based on the previous, a first approach and design of the strategic line that will lead your business to stay alive and grow in the upcoming 5 years.

2) Can you define the plans that you will consider developing when it comes to capturing the previous points and derived conclusions?