Question: The task of developing the creative concept or big idea belongs to the A) client and creative director B) media planner, account executive and copywriter

The task of developing the creative concept or "big idea" belongs to the A) client and creative director B) media planner, account executive and copywriter "C) copywriter, art director and creative director "D) copywriter alone "E) marketing manager and copywriter

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love of humour, often as a device to lighten the occasion;

orderliness, patience and seeing a task through;

well defined status and roles (class distinctions);