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Case Study 2 Read the case below taken from Management Information Systems, Manages the Digital Fom, Kenneth Laudon and Jane P. Laudon understand and the questions in content of Management information system SALESFORCE.COM SEA ISALES FORCE AUTOMATION ON THE PHONE AND 1200 TOUCH Salesforce.com is a leading provider of software as a nice sau plications delivered over the Internet. The Saus model is a departure from traditional software bought and installed on machines locally. Salesforce.com has been very successful and has shaken up the software Industry with its innovative business model Apple is another company known for creative, disruptive new technologies and business model. One of its most recent products, the phone, represents this kind of technology Apple opened up its IPhone platform to third-party developers shortly after releasing it. They provide what's known as the iPhone SDK software development to developers free of charge This iPhone is very different from other smartphones because of its third party development environment. Third-party applications make the phone unique and the Prome is an example of an open development platform being beneficial to the parent company, Salesforce.com just one of many companies hoping to take advantage of the Phone platform to broaden the market for its applications This video URL http://www.metube.com/watch BVA) demonstration of a Salesforce SFA application, just one of Salesforce 9.000 platform application. It allows users to manage contracts accounts, and leads what they're seling and who they're selling it to. The sophistication of the Phone SOK is evident throughout the video as the demonstration displays the use of the touch screen and other and functionality Other unique features of the Phone SOK described in the video are the capacity to store data on the iPhone itself, so that connectivity to the Internet required to use the application; the ability to sort deals bed on a variety of different minduding progress, dollar amount, and name, and the ability of the SDK teak to the force.com API or, in other words, to interface with applications via the Internet to provide real-time updates (such as incoming deals). For Apple, Salesforce.com's partnership means that Salesforce.com account holders will be more likely to buy an iPhone to use their application for Salesforce, the phone represents a targe, lucrative market to which they can market their applications Saindore tellus an open development platform to generate new applications, and other companies are following suit References: Case Studies from Management information Systems Managing the Digital Firm Kenneth C. Laudon and lone P. Laudon Case Study 2 Question 1. Discuss some examples of disruptive products created by opie? Howaruption et product is the iPhone and why? 2. Discuss advantages the SEA application brings for salespeople? Wyou were a salesperson, how would you use? who benefits more from the partnership between the two companies, Steforce.com Apple? Explain your answer 4. Describe the role of information witems in the above case study in your own words