The team spends some more time going over Vracits work, looking for any other red flags. Wanda brings out some projections, showing how much sales the company might lose if FRPs drug hits the U.S. market. Those charts speak for themselves, Sherron says. How can we not do anything we can to stop FRP from getting their product approved? But, by now, you know the answer isnt so straightforward. Once we understand the impact our decision will have on the stakeholders, the next question is determining what actions or outcomes are important to them. This process is a bit tricky because each of us is an individual. Some people are more ethically mature than others, really focusing on limiting their desires and working to become the best person they can beand allowing others to grow with them. So, their definition of what actions are ethical might be different from that of someone who is only considering themselves and making expedient decisions to get ahead, no matter who else might be hurt. At the end of the day, we want to achieve a good outcomeone that will help people support each other in achieving meaningful lives that have a worthwhile purpose. So, we have to determine what behaviors each stakeholder believes are ethical and will also lead to good results. We begin by thinking about what we believe are desirable ethical goals for individuals or the community. A common mistake when using the Results Lens is believing that people only care about economic goalsmaximizing their bottom line. While economic health is important, many people value free time, helping others, or learning to moderate their own desires more than making money. So, remember to take a wide view as you make your decisions. A good place to start is to determine what actions are so far from what we consider ethical that we will not support them. Thinking in terms of non-negotiable criteria and tipping points helps.

• Non-negotiable Criteria: What event would cause such horrendous outcomes that it would destroy the fabric of trust required to live and work with others? What would cause a stakeholder to take immediate action? Included in this list are actions that would cause a person to leave a jobeven if they had no other income. Would learning that your company leaked emails cause your customers to stop doing business with you altogether? Companies have survived worse.
• Tipping Points: What ongoing actions would create a pattern that would make a stakeholder unable to reach their personal goals or prevent the community from thriving? Consider what would cause the stakeholder to eventually take action to confront the unethical behavior or leave. Consider Annette. She raised concerns about Armexotrol to her bosses, but when those concerns were rebuffed, she didnt go public. She hadnt hit her tipping point.

Below is our list of primary stakeholders. For each stakeholder, choose the two criteria that support ethically mature action.

What are each stakeholder's criteria for ethically mature action? You, Chief Information Officer of G-BioSport, will accomplish your goals and thrive if your choices...

1. Demonstrate your effectiveness as a leader and expert in information technology.

2. Protect G-BioSport against the possibility of legal consequences.

3. Support G-BioSports effort make as much money as possible.

Annette Girard, Director of Clinical Research at FRP, will accomplish her goals and thrive if your choices...

1. Lead to the concerns she brought up being addressed.

2. Allow her to be seen as a whistleblowing hero who stood up for public health.

3. Maintain her anonymity and privacy as much as possible.

Carson Nelson, CEO of G-BioSport, will accomplish his goals and thrive if your choices...

1. Help him promote the financial well-being of G-BioSport.

2. Provide him with a useful, well-reasoned, and thorough recommendation.

3. Allow him to significantly damage a competing company, regardless of the source of information.

Current and future users of Armexotrol will accomplish their goals and thrive if your choices...

1. Comply explicitly with principles governing the confidentiality of information.

2. Uncover any potential health hazards of the drug they are taking or will take.

3. Allow the FDA to better perform their function as overseers of drug safety.

Vracit, the marketing firm hired to research Armexotrol, will accomplish their goals and thrive if your choices...

1. Lead to continued business between your two companies.

2. Support their use of any means necessary to obtain information.

3. Preserve their reputation in the industry.

FR Pharmaceuticals, makers of Armexotrol, will accomplish their goals and thrive if your choices...

1. Avoid illegally interfering with their pursuit of FDA approval.

2. Preserve the integrity of their confidential information.

3. Protect their ability to cover up adverse data in clinical trials.

Two choices must be chosen for each statement?