The tentative topic for a research proposal submitted by a Bachelor of Business Administration Honours student at a prestigious Business School in Johannesburg, South Africa, is:

An investigation into the key determinants of small business performance

The student who intends collecting and analysing data from owner$-$managers of small businesses in Soweto has formulated the following research questions:

$1.$What are the primary factors influencing the performance of small businesses in Soweto?

$2.$How do these factors relate to the performance of small businesses in Soweto?

$3.$What actionable recommendations can be provided to owner$-$managers in Soweto to improve their business performance?

Question $2$

$(20$ Marks$)$

Based on the design you have chosen in question $1\mathrm{.}5$ above, discuss the methodology you would

follow regarding the following:

$2\mathrm{.}1.$ Discuss the sampling methodology that you would use for the proposed study by answering the

following questions:

$2\mathrm{.}1\mathrm{.}1.$ Identify the target population for the proposed study and specify an appropriate sample size. $(4$ marks$)$

$2\mathrm{.}1\mathrm{.}2.$ Indicate whether you would use a probability or non$-$probability sampling strategy for the study and

provide a reason for your choice.

$2\mathrm{.}1\mathrm{.}3.$ Select a specific sampling method and explain why this method is suitable for the proposed study. $(4$

marks$)$

$2\mathrm{.}2.$ Discuss your approach to data collection for the proposed study by answering the following

questions:

$2\mathrm{.}2\mathrm{.}1.$ Propose a data collection instrument for the study and describe the steps you would take to ensure its

readiness for administration.

$2\mathrm{.}2\mathrm{.}2.$ What factors will inform the content of the proposed data collection instrument?

$2\mathrm{.}3.$ Briefly discuss your approach to data analysis for the proposed study by answering the following

questions:

$2\mathrm{.}3\mathrm{.}1.$ Unpack the methods of data analysis that you would conduct to answer the research questions

formulated for the proposed study $($please note: specify the analytical techniques that will be applied to

answer the first two research questions.$).$