The term "short$-$term solution" in a marcom program refers to

a$.$ basing a program's marcom needs on what competitors are doing with similar brands.

b$.$ not spending enough on initial promotions and instead putting budget dollars into television and other types of advertising.

c$.$ allocating budget dollars to only one type of promotion for a product.

$$ d$.$ spending excessive amounts on promotion to create quick sales while failing to invest sufficiently in advertising to build a brand's long$-$term equity.