Question: The text characterizes impulse buying as unplanned or difficult for the consumer to control and resulting in an emotional response post purchase. There is normally

The text characterizes impulse buying as unplanned or difficult for the consumer to control and resulting in an emotional response post purchase. There is normally little outcome if someone buys a low-value item, such as a candy bar. However, impulse buying may also occur on purchases of much higher value goods, such as clothes or even a car. The environment we shop in may increase our likelihood to impulse purchasesuch as buying clothes on the internet.
On occasion, consumers make impulse purchases as a reward for success or as compensation for failure. Which of the following is an example of an advertiser suggesting a compensatory impulse purchase?

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