The text characterizes impulse buying as unplanned or difficult for the consumer to control and resulting in an emotional response post purchase. There is normally little outcome if someone buys a low-value item, such as a candy bar. However, impulse buying may also occur on purchases of much higher value goods, such as clothes or even a car. The environment we shop in may increase our likelihood to impulse purchasesuch as buying clothes on the internet.

On occasion, consumers make impulse purchases as a reward for success or as compensation for failure. Which of the following is an example of an advertiser suggesting a compensatory impulse purchase?

• A television ad for Corona beer with the tagline winning and playing, in which the marketer makes the association between winning at work and playing on weekends
• A mailer encouraging consumers to begin funeral planning
• A radio ad for Tommy John underwear
• A magazine ad for a hotel at Disney World pointing customers to the website for more information