Question: The text details how Five Guys identified that their target market values taste, freshness, and quality and are willing to pay a premium price for

The text details how Five Guys identified that their target market values taste, freshness, and quality and are willing to pay a premium price for a "gourmet" hamburger experience. How did market segmentation help Five Guys in this example?

It helped Five Guys design new menu items.

It helped Five Guys plan a repositioning statement.

It helped Five Guys define the needs and wants of their customer.

It helped Five Guys organize a database.

It helped Five Guys in targeting lower income families.

The text details how Five Guys identified that their target market

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